posted byMuse Media MarketingMay 17, 2021
It seems obvious that website design is extremely important in a business landscape that is quickly shifting into the digital space.
Brick and mortar stores are disappearing before our eyes and e-commerce stores are replacing them.
But, did you know that your website design not only represents your business and brand but that it can also enhance your marketing strategy?
In this article, we are going to be discussing:
Today, a good website is essential for attracting new customers, increasing credibility, and maintaining your customer base.
Since a majority of communication between a business and its customers happens online, a user-friendly website is essential.
Whether you are selling products through your website, use it to inform your customers, or use it to advertise your business, there are certain elements every good website should have .
So, let’s dive right in!
First, your website needs to have clear navigation or a way for users to get from one page to the next or to find what they are looking for more quickly.
A navigation bar is often placed at the top of each page and contains the page titles for important pages on your website, such as the home page, about page, and product pages.
The key to navigation is making it as simple as possible!
Second, from both a marketing and website design perspective, your website needs a contact page. What is included on your contact page might differ depending on your business, however, having a clear way for users to contact you is essential.
Some website designs have a form that users can fill out with a question or concern that gets directed to the business. Or, a phone number and email address can be listed for users to contact the business.
Third, when viewing website design through a marketing lens, the website’s main purpose is to increase conversions.
Therefore, a good website has a clear call to action that urges users to do a specific thing, whether that is buying a product or sign up for a mailing list.
A clear call to action can also bolster other marketing efforts. For example, if your call to action urges customers to leave their email addresses, you can more easily develop an email marketing campaign.
User interface (UI) and user experience (UX) define the overall experience a user has on your website. An effective, easy to navigate website design is therefore likely to have a better user interface and experience.
Let’s begin by clearly defining each term! U
User interface (UI) describes how the user interacts with your website and is made up of what might come to mind when you think about website design.
UI includes typography, the creation of white space/ negative space, development of a website structure and elements, and colors.
The main goals of a UI designer are to ensure readability and ensure the website works on multiple devices.
UI, however, is one element that makes up the overall user experience (UX).
UX, on the other hand, also involves understanding the user, or customer, which is a crucial element in developing a successful marketing strategy. We can therefore view UI as the implementation of UX design.
By understanding the target market, UX designers can develop websites that appeal directly to that audience and develop journey maps and wireframes that show how these users will navigate through the website.
Finally, one of the most important parts of a market strategy is measuring the success of your campaign. This allows for the development of more effective campaigns in the future and higher returns on investment.
The final step in UX design reflects this as it calls for split testing the website and looking at important analytics, such as time spent on each page and bounce rate, which help measure the success of the website.
SEO , or search engine optimization, is one of the best ways to bolster your digital marketing strategy by increasing your website’s visibility on search engines. The higher your website ranks, the larger portion of the market you command, the greater brand awareness you build with your target audience.
For example, SEO may drive traffic to your website or social media accounts , increasing traffic and engagement on those accounts, which in turn boost their ranking on search engines and on social media algorithms.
Not only will improving SEO increase the visibility of your business, but it will also increase its credibility.
A successful digital marketing strategy is highly integrated! For example, an email marketing campaign may drive traffic directly to your website, in turn, improving its SEO.
Additionally, a successful SEO strategy will decrease your marketing budget because it is technically free. The strategies behind SEO do not require payment, as advertising would.
On the other hand, it is necessary to know how to implement an SEO strategy, which often requires hiring an expert.
In other words, implementing an SEO strategy on your website means that it will rank higher on search engines, essentially serving as free advertising.
The design of your website plays a very important role in both customer acquisition and customer retention. Creating a website that provides a great user experience is a crucial part of your overall digital marketing strategy.
Our team and Muse Media Marketing will not only help you develop a website for your business but will also work directly with you to develop a comprehensive marketing strategy that resonates with your audience and increases leads and conversions.
If you are ready to take your website and digital marketing strategy to the next level, book a consultation with Muse Media Marketing today!