posted byMuse Media Marketing2/8/2021
Increasing social media engagement is vital to establishing brand awareness in today’s over-saturated market.
There are many benefits to developing a social media presence and several ways to increase engagement and communicate effectively with your target audience.
In this article, we are going to be discussing:
Social media advertising is one of the most prominent digital marketing tactics and an essential part of any marketing mix in the digital age.
There are many benefits that social media advertising provides! So, let's discuss a few of them.
First, social media advertising is data-driven. Not only do social media platforms collect vital information about users, but they also allow marketers to directly target those users.
Social media campaigns allow you to easily stratify your audience in several ways, such as by demographics. Since social media users disclose demographic information, like their age and gender, this information can be used when marketing to a specific audience.
Many social media campaign manager, like Facebook Ads Manager, lets you choose these demographics when setting up your campaign, making stratifying and targeting your audience simple.
The data acquired from running a social media campaign also allows you to measure the success of that campaign.
Second, social media advertising can be budget-friendly. Without a large advertising budget, you can reach your audience and create a significant impact.
For example, Facebook Ads Manager lets users manage and adjust their campaign budget. Unlike television advertising that requires an entire production team and lots of capital, one can run a social media campaign will a modest budget and some creative ideas.
Third, developing a presence on social media allows your brand to have constant communication with customers. It makes the brand feel like a friend rather than a distant entity.
By establishing this communication, the brand is not only increasing customer loyalty but is also staying in tune with what their customers want or need.
For a social media campaign to be successful, it must engage the target audience. But, you might be wondering, “How?”
The first step in increasing social media engagement is by increasing the number of followers your accounts have.
This can be done in several. The most simple way is buying advertising on each platform. For example, on Instagram, you can buy advertising in many different formats. You can buy story adverting, advertise through photos and videos on the feed, as well as on the explore page.
If you do not have the budget for buying advertising, you can increase social media engagement by creating unique, consistent content.
Unique, engaging content will drive social media users to your page. Use a mix of popular content, giving credit to the original creator, of course, as well as your content.
Focus on your brand message and personality and portray that through your social media content. Post as often as possible and create content that embodies your brand and resonates with your audience.
Connecting with your audience is essential. Create polls and live streams that encourage your audience to engage. You can also host social media giveaways that require users to follow your account and tag their friends.
Additionally, be active on your social media. Respond to all comments and direct messages, ensuring that any questions are answered, and any negative comments are acknowledged.
Finally, you can increase your social media engagement by posting your content at the right time.
Increasing engagement on social media requires implementing strategies such as determining when is the best time to post your content.
You can choose to post your content at times with high rates of engagement or when you have less competition from other brands positing.
We are going to discuss the most popular forms of social media for advertising: Facebook, Instagram, and Twitter. However, you can read more about the data for other social media platforms .
According to Sprout Social , the best time to post on Facebook is “Wednesday, 11 a.m. and 1–2 p.m.”
For Instagram, the best time to post is “Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.”
In general, there is less engagement on weekends because the user’s attention is elsewhere, and it can therefore be difficult to compete for attention.
For Twitter, the best time to post is “Wednesday and Friday at 9 a.m.” Unlike Facebook and Instagram, Twitter engagement remains fairly consistent throughout the week since people check into their account daily.
The rate of engagement also fluctuates depending on the industry and, therefore, it is important to research your industry to understand when is best to engage your audience.
One of the greatest benefits of social media advertising is being able to measure your campaign results and adjust your techniques accordingly.
There are a number of metrics that are used to measure engagement. Some include:
The metrics mentioned above are just a small fracton of the many metrics you can use to better understand the success of your campaign.
Social media campaigns are different from other forms of advertising because they allow you to truly build a relationship with your customer and establish synchronous communication.
Our team and Muse Media Marking will not only help you create an effective, data-driven social media advertising campaign but will also ensure you are engaging your audience.
If you are ready to take your advertising campaign to the next level, book a consultation with Muse Media Marketing, one of LA's top marketing agencies .