Everything You Should Know About TV Advertising in US

posted byMuse Media Marketing2/3/2022

TV advertising in the US is one of the best ways to advertise your business because of its ability to reach wide audiences and generate a large return on investment.

Advertising on TV will take your marketing campaign to the next level, reaching approximately 95% of consumers in the United States!

In this article, we will be discussing:

General Advantages & Disadvantages of TV Advertising

There are many advantages to TV advertising, the most important being its ability to reach nearly any target audience.

Because some channels are catered to certain interests or demographics, advertisers can choose to directly engage with the target market, which proves to be a very lucrative marketing tactic.

Additionally, TV advertising is a highly engaging form of communication, as it appeals to numerous senses at once, such as sight and sound.

Stimulating the consumer both visually and auditorily provides a high level of sensory engagement, demands more attention, and provides a great opportunity to communicate your brand message.

Similarly, because TV advertising engages multiple senses at once, it forces the viewer to pay attention and process what they are experiencing, building a foundation for better brand recall in the future.

While TV advertising has many advantages, it also has a number of disadvantages that are important to note.

First, TV advertising is expensive because of the cost to produce commercials as well as the cost of paying for a commercial slot, especially during prime time.

In the United States, it can cost $5,000 to $20,000 to make a commercial! Therefore, it can be more difficult for smaller businesses to advertise on TV.

Second, many viewers skip commercials or do not pay attention to them. Since recording devices allow viewers to easily skip over commercials, many people choose to not watch them.

Additionally, streaming services such as Netflix and Hulu have changed the TV advertising landscape.

Finally, depending on where you choose to advertise, such as broadcast or cable TV, you might be targeting the wrong audience or an audience that is too general.

Advertising on Broadcast TV vs. Cable TV in the US

When choosing to advertise on TV, it is important to understand the distinction between broadcast and cable television .

Knowing the difference between broadcast and cable also allows you to make a better decision about where to place your TV advertisements.

Broadcast television is also referred to as network television, which includes ABC, NBC, CBS, FOX, and The CW. Each of these networks has local affiliates and that broadcast over public channels.

Therefore, broadcast television reaches a much wider audience considering it is free and provides programming that appeals to the general American public.

Most importantly, broadcast networks make a majority of their money by selling advertising space. Therefore, there are many opportunities to advertise on network television.

On the other hand, cable television provides specific programming that audiences have to pay an extra fee to view.

The main benefit of advertising on cable television is that you can reach a very specific audience as each channel is geared towards a certain topic of interest or demographic.

Although cable television reaches a much smaller audience, it reaches a highly targeted audience. This presents the perfect opportunity to advertise directly to your target market and avoid expending resources advertising to an audience that you are not trying to reach.

Best Practices for TV Advertising in the US

Once you have chosen to advertise on either broadcast or cable television, it is time to develop some advertising strategies and content.

Every good marketing strategy begins with defining a goal, whether that is to increase brand awareness or increase sales.

Each step that follows should reflect this goal, which is the foundation for your television advertising campaign.

There are a number of practices that should be followed when developing television advertising in the US. Let’s discuss a few of them.

First, TV advertising should aim to increase brand recall amongst the target audience. This means that an audience member will be more likely to remember the brand in another context after watching the advertisement.

A prospective customer should be able to recall your brand, product, or service, and what message you are communicating.

Second, since we live in a digital age, creating a campaign that includes both TV advertising and digital video advertising will have a greater impact.

A combination of these two will reach a greater audience and allow your message to be broadcast across more than one marketing channel.

Third, since TV advertising can be expensive and take time to connect with the audience or have a great effect, it is better to focus on one advertisement at the beginning of your campaign rather than creating many.

Fourth, creating truly unique advertisements is what will set your brand apart from the competition.

Since the media environment is highly saturated with creative advertising, businesses must appeal to their niche audience.

Research the target market to fully understand what resonates with them and create advertisements that reflect this.


TV advertising in the US is a lucrative medium that will allow you to reach and engage with your target audience.

Not only can you communicate directly with your target audience by advertising on special interest channels, but you can also advertise on broadcast networks to reach the general American public.

Muse Media Marketing will help you build a TV advertising campaign and profitable marketing strategy that will provide a return on investment and help increase brand recall among your target audience.

As leaders in the TV advertising market, Muse Media will grow your business through a custom TV advertising strategy.

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