posted byMuse Media Marketing2/3/2022
Outdoor and indoor advertising , such as billboards, advertisements on transit, and indoor digital advertisements provide a traditional outlet for marketing.
Often cost-effective and meant to grab the attention of your audience, indoor and outdoor advertising could be the perfect option for your business.
In this article, we will discuss:
Although digital marketing seems to be taking the world by storm, there are many benefits to traditional, outdoor, and indoor advertising.
Traditional Advertising works very well for populations that are segmented geographically. It allows you to place your advertisement in the exact places your target market lives, shops, works, or travels.
For example, if you are advertising a new restaurant that has opened in New York City, a sign in the subway is a great way to remind New Yorkers of your new business every day for their community to work.
Traditional media like billboards and signs are also a great form of reinforcement to add to an existing marketing mix. Outdoor and indoor advertising are a great addition to an existing digital marketing campaign because they maintain top-of-mind awareness with your customers.
Additionally, outdoor and indoor advertising are visually stimulating. They rely on the ability to catch a customer’s attention with eye-popping graphics. This presents endless opportunities for creativity.
Finally, traditional outdoor and indoor advertising is considerably cheaper than other forms of advertising while also producing ROI (return on investment).
ATA Outdoor Media states that “The cost per thousand impressions (CPM) for outdoor advertising ranges from 6 cents to $8.99.”
Besides the obvious difference between outdoor and indoor advertising, there are a few others you want to be aware of when planning a traditional marketing campaign.
Outdoor and Indoor advertising tend to have different audiences, and therefore different goals.
Outdoor advertising is mainly targeted to the average consumer who may or may not already be aware of the brand. It relies on catching the attention of someone passing by and maintaining that attention despite other distracting surroundings.
In general, the goal of outdoor advertising is to create initial awareness.
On the other hand, indoor advertising is targeted to customers who are already invested in the brand and who need more information about the product or service.
If you are advertising a new food at your restaurant, for example, a customer who is already eating at your restaurant is already invested in the success of your business.
In general, the goal of indoor advertising is to maintain awareness or create top-of-mind awareness.
Additionally, indoor advertising has a greater capacity for interactivity.
When it comes to traditional media, it is important to think outside the box and create advertising that will demand the consumer’s attention!
Some examples of outdoor advertising include:
Advertising on transit, from buses to subway cars, is a great way to build awareness of your brand. On transit, there is a captive audience who are scanning their environment. They will likely see your ad and have the time to fully read it while on their commute.
Additionally, transit advertising benefits the community. The funds spent on transit advertising goes back into ensuring community members get where they need to go.
Billboards, those massive signs you see on the side of the road, are building subconscious top-of-mind awareness.
Unlike television advertising and other forms of digital media, billboards are always working. Because they do not move for months at a time, consumers will see them over-and-over again on their daily commutes.
Plus, how could you miss a billboard? They are huge! This ensures that your customer sees your advertisement. You would be surprised how many digital advertisements or direct-mail advertisements go unseen.
Aside from transit and billboards, outdoor advertising can take the form of banners of lampposts and bridges, both great ways to capture the attention of the commuting public.
Some examples of indoor advertising include:
We know, it sounds unconventional. However, restroom advertising is very effective. AllOver Media states that “64% of restroom visitors recall seeing one or more indoor ads.”
Restroom visitors are a captive audience considering they have nowhere to look other than the back of the stall, and if placed in a restaurant setting, customers visit the restroom more than one time.
Indoor billboards can be placed virtually anywhere but are most commonly found in areas with high foot traffic like shopping centers and airports.
There are also options for digital indoor media that interacts with the customer. This is great for any business that wants to advertise multiple offers at a time, giving the advertisement greater versatility and communicative power.
Advertising indoor and outdoor advertising, whether in conjunction with other marketing efforts or on its own, will elevate your business and increase your sales.
Our team and Muse Media Marking will not only help you create high-quality and engaging indoor and outdoor advertising but will also work directly with you to create a customized marketing strategy for your brand .
Whether it is billboards, interactive indoor advertising, or graphic posters, the talented graphic designers at Muse Media Marketing will create the eye-popping content that is sure to get your customer’s attention!
If you are ready to create an effective traditional marketing campaign with indoor or outdoor advertising, book a consultation with Muse Media Marketing today.