posted byMuse Media MarketingFebruary 3, 2022
Video animations are a fantastic way to bolster your marketing mix, increase SEO, and keep your audience engaged.
With video animation, you can highlight the benefits of your product or service and demonstrate how it works.
In this article, we will be discussing:
When it comes to advertising and marketing, there are countless mediums to choose from. You can create print ads or use social media, and in this case, create animations!
Whether you want to publish your animations on social media or create an animated short for television, there are many benefits to implementing animation in your marketing mix.
Let’s talk about a few of them!
First, animation is a unique medium that can help your business stand out from the competition. While other brands pour their resources into other marketing channels, a brand can differentiate itself by using animation.
You can also get creative with your animations as there are no bounds on what can be created! This provides an even more opportunity to develop a unique marketing campaign.
Second, animations will catch the attention of your target audience as it is a highly engaging medium that demands attention. They are also easy to follow, ensuring that customers stay engaged.
Overall, video content is especially popular, as many online users spend a large amount of their time watching videos.
Greater engagement leads to increased conversions. This is especially true when animated videos are placed on your website or landing page.
For example, if you have a product that has a specific purpose that needs to be communicated to your customer, an animated video is a great way to do so. Your customer will have a greater understanding of your brand and how your product works, which can inspire a purchase.
One of the most important digital marketing strategies to employ in today’s highly saturated and competitive online environment is SEO or search engine optimization .
SEO helps increase your website’s ranking on Google so that it has greater visibility. So, when a user searches for a product or service in your domain or industry, your website will be one of the first they see.
Video content helps boost your website’s SEO for a number of reasons.
The Google algorithm responds well to video content because videos keep visitors on the website for longer, signaling to Google that this website is providing relevant information to the user.
In other words, videos increase “dwell time,” or how long a user is on your site, and decrease “bounce rate,” or how quickly a user clicks off your website after viewing one page.
Both of these metrics are important for increasing your website’s SEO!
When ranking websites, Google prioritizes websites that answer the user’s questions. Video animations are a fantastic way to do this because while a blog or informative text does the job, users are more likely to watch a video than read a long paragraph.
Additionally, videos attract more mobile users. As mobile traffic increases, it is important to optimize your website and video content for mobile users.
Your animated video could make a direct impact on a customer’s purchase decision, as increasingly more buyers discover and purchase products on mobile devices.
Now that you understand the benefits of adding video animations to your marketing mix, let’s discuss ways in which you can develop animated video content!
There are a number of video animation types that you can choose from, depending on what best suits your business, including cartoons, Whiteboard Animation, and Screencast, to name a few.
You can find video animation services online that help you develop your own animations.
For example, with Animaker you can create infographics, typography, and 2D animations.
Or, you can use Videoscribe to create Whiteboard animation videos! These are just two of many examples of online, user-friendly video animation tools that you can choose from.
On the other hand, you can outsource the development of your video animations, such as working with the team at Muse Media Marketing.
Our team of professional content creators will create highly-engaging video animations that reflect your brand. With personalized, branded video content, we can help increase your conversion rates and keep your website visitors engaged.
In order to optimize the success of your animated video campaign, here are some important tips:
To create engaging video animations try and keep the video as short as possible. The optimal length is 30-60 seconds, which is when customers are likely to be most engaged.
Additionally, you have to convince your audience or click on the video. To do this, create an eye-catching thumbnail and have a succinct description of what the animation is about.
Remember to include keywords in your description so that Google understands what the content is about and therefore ranks the website accordingly.
In terms of SEO, it is important to transcribe your content, if you are speaking over the animation or if the characters in the animation have dialogue. This will help Google find keywords in your content.
Video animation allows your brand to express itself in any way imaginable. The options are endless!
From demonstrating how your product works to introducing your target market to your business, video animation will increase your conversion rate and provide a great return on investment.
Our team and Muse Media Marketing will help you create professional video animations and communicate with your audience in a unique way.
If you are ready to take your online advertising campaign to the next level, book a consultation with Muse Media Marketing today!