posted byMuse Media MarketingJuly 26, 2021
Online advertising is one of the best ways to achieve your marketing goals and Google Ads is the perfect platform to get started.
While SEO can only bring you long term results, advertising will bring you business immediately.
A Google Ads campaign is great for any budget, is customizable, and extremely user-friendly.
In this article, we are going to be discussing:
Since Google Ads is a form of pay-per-click (PPC) advertising, let’s discuss how PPC ads work.
Instead of paying one standard price for an advertising campaign, no matter how many times an audience member clicks on that advertisement, with PPC, advertisers only pay when the ad is clicked.
So, how does a business decide if PPC is the right choice?
First, it is best for targeting audience members you already know are searching for your product or service or something similar.
Since Google Ads works by defining keywords, your ads will find those who are searching for words related to your business or industry.
Second, choosing a PPC campaign is dependent on the overall marketing budget.
Since the advertiser pays based on how many times the ad is clicked, the amount spent on advertising will be dependent on the audience and competition.
While there are a number of ways to advertise online, there are many benefits to advertising on Google.
First, Google Ads allows you to target your digital marketing campaign to a specific audience or segment of the population.
Market segmentation is one of the most important elements of marketing strategy as it ensures your advertising is reaching people who are the most likely to engage with your content and most likely to buy your product or service.
What is great about advertising with Google Ads specifically is that it gives you a number of ways to target your ads.
One example is with keywords. When users search a word or phrase that is related to your product or service, Google will show your ad.
Other ways Google targets ads are by location, age, language, time of day, and types of devices.
Second, Google Ads is a viable option for a business of any budget because it allows you to have control over advertising costs.
As an advertiser, you have control over how much you spend per day, per month, or per ad. Since Google Ads is a pay-per-click form of advertising, the advertiser only pays once someone has clicked on their advertisement.
Third, Google Ads allows you to measure how successful your advertising campaign is. This is crucial for improving your marketing efforts and creating the most effective and lucrative marketing campaigns.
Google collects all kinds of valuable data, such as if someone clicked your ad and subsequently purchased a product as well as information about your customer’s shopping habits.
Lastly, Google provides a user friendly experience that allows management of multiple advertising campaigns at once.
When developing a campaign with Google, there are two options, Google Adwords and Google Display Network. Let’s distinguish between them!
Google Adwords places ads in front of users who search keywords related to your business, products, or services.
With the Google Adwords Keyword Planner, you can research which keywords will generate the greatest visibility based on which words and phrases are being searched most often.
In turn, Google Adwords allows advertisers to create ads that directly respond to the search queries of the public.
One of the benefits of advertising with Google is the ability to change your ads at any time or test versions of the ad to see which will be the most successful.
Google Display Network shows your advertisement on websites and articles that your target market is likely to be interested in.
This allows you to reach your target audience by refining where your advertisement is being shown. Through the topic targeting feature, you can ensure your advertisement is placed on websites related to your business.
Google Display Networks provides a number of format options for your ad, from text to images, and also adjusts the ads for mobile and desktop browsing.
Additionally, as previously mentioned, the Google Ads platform is user-friendly, providing pre-made ads. However, users can also choose to customize their ads.
To create a Google Ads campaign, follow these steps!
Once you have signed into your Google Ads account, you first have to choose a goal for your campaign. For example, the goal of your campaign may be to increase sales or you may want to drive traffic to your website.
Other goals to choose from include increasing brand awareness, promoting your app, and increasing leads.
After choosing a goal for your campaign, select a campaign type. You will be given recommended campaign types depending on the goal you have set for the campaign.
Next, select the campaign settings, set up advertising groups and create your ad.
There are many online advertising channels , but advertising through Google is one of the quickest ways to increase brand awareness, garner more leads and increase sales.
The marketing experts at Muse Media Marketing will ensure that your Google Ads campaign achieves its goals and provide expert advice on how to approach your digital marketing and online marketing strategies.
If you are ready to get your Google campaign started, book a consultation with Muse Media Marketing today.
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