How to Become a Successful Amazon Seller: Steps + Benefits

posted byMuse Media MarketingJune 28, 2021

Becoming a successful Amazon seller is much easier than you might think! Whether you are looking for a side hustle or develop a full-time business, becoming an Amazon seller is a great opportunity to do so.

Amazon now boasts over 112 million prime users in the U.S. alone, providing a wide market to sell your products to.

In this article, we are going to be discussing:

The Benefits of Selling On Amazon

Although there are other popular business marketplaces , such as Facebook Marketplace and eBay, there are a number of benefits when choosing to become an Amazon seller, in particular.

Amazon has significantly more users than any other business marketplace, with 5.2 billion users a month .

Having this much traffic to the site greatly increases your chances of developing a strong customer base and reaching your target market more quickly.

The greater the traffic, the greater your chances of tapping into the right niche and optimizing your profit.

Additionally, Amazon is a user-friendly platform, even from the seller’s perspective. It has pre-made storefronts, meaning you do not have to know how to set up an online store or code an e-commerce site.

Furthermore, Amazon takes care of shipping and fulfillment. While logistics can become complex, especially as your customer base grows, Amazon takes care of labeling, shipping, and delivering.

Simply use their drop shipping processes to build the logistics for your online store.

Finally, Amazon is a reputable site with strong credibility, helping to ensure that your customers have trust in your business and your product.

Rather than attempting to set up an online store from scratch and marketing it yourself to a level that will gain consumer trust, when starting an online store on Amazon, trust is already established between you and your customer.

The Steps to Becoming an Amazon Seller

Now, let’s get into the “meat and potatoes,” how to actually become an Amazon seller and set up your store !

First, create an Amazon Seller Account. You can choose to sell through your customer account or create a new account for your brand.

Amazon will need the following information when setting up your Amazon Seller account:

  • Business email address or Amazon customer account
  • Chargeable credit card
  • Government ID
  • Tax information
  • Phone number
  • A bank account

Then, register your brand on Amazon’s Brand Registry, which protects your brand from intellectual property theft and protects your brand image.

Once your seller account is created, it’s time to add your products to the store. However, some product categories have restrictions, such as who can sell such products and what condition they must be in.

Therefore, it is important to check which category your product falls under before creating your store.

Next, you will create your product listings under Seller Central where you can input the product details, such as price, condition, images, and description.

If other sellers are selling the same product, you may not have to input every detail, as some details will already be on the listing.

Once customers place their orders, it is time to ship them! Thankfully, Amazon offers its own logistics services, called “ Fulfillment by Amazon ,” which includes free storage, free removals, and free return processing.

How does this work? You send your inventory to Amazon fulfillment centers and they handle the rest. As an Amazon Seller, you will still be able to track all of these transactions and the shipping processes through Seller Central.

However, if you choose to ship the products yourself, you have the ability to do that as well.

Just keep in mind some of the benefits that come with using Fulfillment by Amazon, such as not having to deal with storage or customer service.

Amazon takes care of dealing with customer issues and returns, which can hurt your business if handled improperly.

By using Fulfillment by Amazon, you can also register your products through Amazon Prime, which not only provides your customers with faster shipping but also increases the credibility of your business.

How to Be Successful as an Amazon Seller

Now that you have your Amazon Store setup, you want to know how to actually turn a profit and become a successful Amazon Seller. That is where Muse Media Marketing comes in!

Let’s discuss some tactics that will help increase sales and in turn, profits.

First, develop a marketing strategy . Specifically, use digital channels that directly link to your stores, such as social media and email marketing.

Add links to your product or your Amazon seller page to direct more traffic, generating interest and sales.

Next, pick a specific niche and target market. One of the principal rules of marketing is finding a niche.

In other words, sell a specific product or sell to a specific customer base. By doing this, you can make your marketing efforts more targeted, which is not only efficient but also highly effective.

Amazon is a highly competitive market as there are many products and many sellers. So, is important to differentiate yourself.

Additionally, if you have yet to pick a product to sell, do industry research and look for trends so that you can start selling products consumers actually want.

If one product does not seem to be selling, try a new one. Or, optimize times when consumer spending is high, such as around the holidays.


Our team and Muse Media Marketing will not only help you set up your Amazon Store but we will also create an effective marketing strategy by helping you define your niche and target market.

Helping develop a digital marketing campaign from email to social media, Muse Media Marketing will give you the tools you need to be a successful Amazon seller.

The marketing experts at Muse Media Marketing will help write persuasive product listings and help you track your performance.

If you are ready to set up your Amazon Store, book a consultation with Muse Media Marketing today.

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